This will vary from business to business, so the first thing I recommend is seeing how your top-of-industry competitors are doing it. I’m not talking about your local competitors, but the Pepsi or Starbucks of your industry.

These companies will often post 2-3 times a day in addition to 5 story posts. While this may sound daunting, there are important reasons:

Almost all social media platforms use algorithms and Instagram is no exception. Frequent posting will tell the algorithm to show your posts in the trending section.

To put it simply, the more you interact on Instagram, the more Instagram is going to reward you. If your posts get plenty of comments, tags, likes, and shares, they’ll sky-rocket to the trending pages.

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